Premier League debut sees over £10k raised

Luton Town players with the Utilita Giving logo on their shirts

Utilita Giving has made its front-of-shirt debut in the Premier League – raising more than £10,000 in the process.

Luton Town FC dedicated their home clash against Manchester United to the charity.

The Hatters proudly wore the charity’s logo on the front of their home shirt, and these limited-edition jerseys were then auctioned off following the game.

Now, the numbers are in.

The auction, combined with a cash collection and fundraising activities on the day, accumulated £10,103.

All funds raised on the day will go towards supporting local people – either directly through Utilita Giving, or by being distributed to local charities, including the Luton Foodbank.

Helen Boardman, Executive Director at Utilita Giving, said:

“We are extremely grateful to Luton Town FC for allowing us to raise awareness and vital funds at such a big fixture.

“Since its conception last year, Utilita Giving has been helping the people of Luton with strong guidance from the club, and I’m happy to report that we now have incredibly strong relationships across Bedfordshire.

“As always, all funds raised at this takeover will be pumped back into the local community to help families out of fuel and food poverty.”

Fans may remember this from the charity’s takeover fixture last year – the Championship game against Watford.

Luton Town Commercial Director, Chris Bell, said:

“We were delighted to proudly wear Utilita Giving on the Front of our shirt for the Premier League match against Manchester United.

“The fixture was a great opportunity to raise awareness of the charity and funds to support the great work the charity undertakes combatting fuel and food poverty.”

The next Utilita Giving Takeover is at Blackpool’s home game against Portsmouth on March 9.